Note from Irene: Our New I Love LA Necklaces

April 2025

"As a true California brand, our hearts are always with this place we call home. This year has been heavy—wildfires, loss, and so many in need—but if there’s one thing we know, it’s that love and resilience shine the brightest in tough times. I wanted to find a way to give back, so I designed this special heart pendant, a new take on our beloved Puffed Gold Love Necklace, engraved with 'I Love LA' in my script. And because a little extra light never hurts, there’s one with diamonds, too. The proceeds from the sales of these pieces will be donated to Baby2Baby to support their ongoing work providing critical items to children and families impacted by the fires. Both styles are available online and at our Melrose Place flagship, and as always, made with love."

Baby2Baby is a national nonprofit that provides essential items to children in need across the country. Baby2Baby has been at the forefront of relief for the devastating Los Angeles fires and has already delivered over 15 million emergency supplies including diapers, formula, clothing, blankets and more to affected families.