The Story Behind Our Latest Campaign
May 2025
After a treasure hunt for the rarest, most beautiful gems, Irene returned to her studio and designed some of her favorite pieces ever. There are whole new collections (Hello, Heroic! Hello, Ultra Luxe Gemmy Gems!) and plenty of One of a Kinds to surprise and delight. These are joyful jewels for far-flung escapes, summer celebrations or everyday life and we just love them.
When it was time to capture the spirit of all this newness, we called upon longtime friends’ stylist Lawren Howell and photographer Hilary Walsh to collaborate and bring the story to life. A gorgeous full circle moment since we shot the first lookbook together 15 years ago on the beach in Malibu! This time we headed to the Desert, towards the golden light California is famous for, and the rich colors Irene is so inspired by. We spent the weekend with Irene’s horses and jewelry and even brought along some of her favorite pieces of clothing, to capture the effortless elegance, modern allure, and touch of magic that can only be, Irene.
New pieces were paired with chic, simple silhouettes. Fellow equestrians joined in on the fun.
Our stunning turquoise pieces had a moment in the spotlight, and so did Coconut Grove.
"All of the new stylesand one-of-a-kind pieces in the collectionare deeply personal,and I wanted the images we capturedduring the photoshootto feel that way, too."xx, Irene
Could Mango be any cuter? Could our new Heroic pieces be more gorgeous?
One of everyone's very favorite photos from the day, featuring model Emily Labowe in our one-of-a-kind opal and turquoise beauties.
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One of a Kind Heroic Oval Triple Band Ring Opal
$14,620
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One of a Kind Long Faceted Beaded Candy Necklace Morganite
$10,800 - $11,180
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One of a Kind Heroic Triple Bezel Cuff Green Tourmaline
$32,280
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One of a Kind Gemmy Gem Link Jeweled Huggies Multi
$25,060
