
The Story Behind Our Latest Campaign
After a treasure hunt for the rarest, most beautiful gems, Irene returned to her studio and designed some of her favorite pieces ever. There are whole new collections (Hello, Heroic! Hello, Ultra Luxe Gemmy Gems!) and plenty of One of a Kinds to surprise and delight. These are joyful jewels for far-flung escapes, summer celebrations or everyday life and we just love them.
When it was time to capture the spirit of all this newness, we called upon longtime friends’ stylist Lawren Howell and photographer Hilary Walsh to collaborate and bring the story to life. A gorgeous full circle moment since we shot the first lookbook together 15 years ago on the beach in Malibu! This time we headed to the Desert, towards the golden light California is famous for, and the rich colors Irene is so inspired by. We spent the weekend with Irene’s horses and jewelry and even brought along some of her favorite pieces of clothing, to capture the effortless elegance, modern allure, and touch of magic that can only be, Irene.






